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Construction is booming along a bustling stretch that cuts through the center of Facebook Inc.'s campus in Silicon Valley, where staffers stroll or ride bikes and RipStiks between buildings.
"It is the 21st century company town," said Silicon Valley futurist Paul Saffo, managing director of foresight at investment research firm Discern Analytics.
MENLO PARK, Calif. Mark Zuckerberg wired together nearly 1 billion people on the Web.
Facebook is breaking new ground in employee perks, something for which the valley is already famous.
Early pioneers such as Hewlett Packard Co. gave gifts to newlyweds and new parents, hosted annual picnics and showered staffers with free snacks and coffee. The practice got a big boost in the 1980s when Steve Jobs began offering his Macintosh team at Apple Inc. extras such as unlimited fresh orange juice and twice weekly massages.
The company is subsidizing the construction; handpicked merchants will offer discounted prices to employees.
more to like if it wants to catch the best and brightest, who might be drawn to new opportunities at up and comers such as Pinterest. Facebook has lost some of its sheen since its bungled initial public offering in May, which saw its stock price and market value nose dive.
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such as Google Inc. and Facebook are engaged in an escalating race to pamper employees with free food and luxuries such as complimentary laundry and dry cleaning services.
Facebook hopes to make employees who were accustomed to the lively street life near its old digs in Palo Alto, Calif., feel as if they are in the middle of everything not far from it.
University of California Berkeley architecture professor Margaret Crawford said the remote location put Facebook at a definite disadvantage. "So bringing in outside merchants in a Main Street format is actually an inventive idea," she said.
Facebook won't say how much it has spent on the site, which Louis Vuitton Travel Bag Replica accommodates about 2,000 employees and is not open to the public.
Facebook campus gets its own Main Street
But Facebook had to come up with new carrots when it moved its headquarters a few months ago to a suburban outpost at the edge of tidal mud flats Louis Vuitton Epi Bucket Bag
Even as its dramatic meltdown as a new public company has quickly erased tens of billions of dollars in shareholder wealth, Facebook is pouring money into its effort to turn this clump of generic low slung stucco buildings into a vibrant community that can lure Silicon Valley's brightest workers.
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and salt marshes cut off from the rest of Menlo Park by a six lane highway. It's so isolated that when former tenant Sun Microsystems occupied it, the campus was nicknamed "Sun Quentin," after San Quentin State Prison.
Unlike the days of Henry Ford and George Pullman, when industrialists built towns surrounding manufacturing operations, Facebook is bringing retail shops onto its sprawling private campus on the outskirts of Menlo Park where there are few commercial establishments other than fast food joints.
Here the social networking giant is designing its own Main Street, putting in storefronts that will cater only to Facebook employees, whether they're in the mood for a straight razor shave or nigiri rolls.
Now the ambitious young entrepreneur is building another kind of community, this one out of bricks and mortar.
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